12 Dec

SUPERCHARGE YOUR SALES THE BUSINESS OF SEO

For business leaders and marketing gurus
LONDON - GTM Global in association with techUK & Blue Array
FREE

Supercharge your sales. The business of SEO.

Wed 12th December 2018, 09:30 - 12:00

DESCRIPTION

Amazingly SEO can deliver up to 60% of your sales traffic for free, it's 8x more effective than social media marketing & when done properly, generates a staggering 10,000% ROI.


Surprisingly then, many companies focus their efforts on PPC and social media advertising without realising the potential value and strategic importance of SEO.

And if your business is looking to expand internationally, a sound SEO strategy is critical to your ability to compete cost-effectively and to getting your brand out there.

Join this 2 hour SEO strategy workshop for business leaders & marketeers, to hear from Simon Schnieders - ex Head of SEO at Zoopla, Mail Online & Yell.com - on how to leverage SEO to slash your marketing spend, increase sales, build a competitive position and amplify your brand visibility.

At this workshop you'll learn how to:


  • Get up to 60% of your sales traffic through non-branded (non-paid) search
  • Reduce your dependency on paid search acquisition to make significant savings & immediate gains
  • Consider alternatives to paid ads & social media marketing to deliver a 10,000% ROI on your marketing spend
  • Unmask the hidden value of the data you already have to manifestly increase traffic & generate massive short term gains
  • Amplify your brand visibility and set the foundations for long term growth

Who should attend:

Business leaders and marketeers in digital, tech and eCommerce companies with turnover £2m+ or Series A investment interested in understanding how strategic SEO can transform a business and help drive successful international expansion.

The agenda:

This is a hands-on workshop where Simon will use a mix of presentation material and classroom exercises to explore your current SEO capabilities and the potential of new strategies and techniques.

It is designed for business leaders and marketeers, not technical gurus. Expect lots of interaction and discussion around business objectives and how SEO can help deliver. Topics will include:

  • SEO facts revisited – the key factors
  • Link building without building links
  • Keyword research techniques, tips and advice
  • Tools the pros use to go deeper
  • Identify quick wins within your existing data
  • How to get PR without doing PR
  • Learn the secrets of barnacle, reclamation, serendipity and dirty keyword SEO to lift your business to the next level

About Simon Schnieders - CEO Blue Array

Simon has an exemplary record of developing & executing SEO strategy for major brands including Zoopla, Mail Online and Yell.com. Today he is CEO and founder of Blue Array, the UK’s largest pure-play SEO agency with clients such as The Post Office, Simply Business, Moonpig and many more.

Blue Array's success comes partly from its hybrid collaborative approach, acting as both trusted advisors and SEO practitioners as part of an organisations existing SEO function or as an outsourced delivery partner.

The FREE SEO Audit:

Exclusively to GTM attendees and alumni of the GTM international expansion programme, Blue Array are offering - subject to qualification - free mini-audits to help highlight barriers toward best in class SEO for your websites. To apply, please email your name and website address to gtm@bluearray.co.uk and one of the Blue Array team will be in touch to let you know if you qualify and to discuss next steps.



IMPORTANT:

Places are limited so early registration is advised. Please note, attendance is subject to the approval of the organisers who will contact you after you have registered.

About GTM Global:

Connects UK scale-up brands in digital and tech to a designated panel of experts from government, trade bodies and commercial partners to provide on-going advice and guidance for them to go market and expand internationally.

About techUK:

Has more than 950 UK companies as members. Collectively they employ approximately 700,000 people, about half of all tech sector jobs in the UK. These companies range from leading FTSE 100 companies to new innovative start-ups.

The GTM Programme:

This workshop is part of the GTM programme which supports mid-market tech/digital companies on their international expansion journeys. By participating in the programme you can expect a mix of the following great benefits:

  • Advice & guidance from experts in international trade
  • Export readiness audits & market research reports
  • Access to a network of in-country specialists & trade partners
  • Go-to-market strategy development & market expansion planning
  • Compliance, regulatory & risk management planning
  • In-country distribution, sales & business development services
  • Access to overseas EDOs, accelerator programs & government support
  • Funding via an international network of investors & VCs
  • Curated promotions & offers for businesses transacting overseas

DATE AND TIME

Wed 12th December 2018

09:30 - 11:30

12-12-2018 09:30 12-12-2018 12:00 Europe/London SUPERCHARGE YOUR SALES THE BUSINESS OF SEO Join this 2 hour SEO strategy workshop for business leaders & marketeers, to hear from Simon Schnieders - ex Head of SEO at Zoopla, Mail Online & Yell.com - on how to leverage SEO to slash your marketing spend, increase sales, build a competitive position and amplify your brand visibility. GS1 UK Ltd, Hasilwood House, 60 Bishopsgate, London EC2N 4AW

LOCATION

GS1 UK

Hasilwood House

60 Bishopsgate

London EC2N 4AW



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